Paid9 lessons

Persuasion & Influence

with Robin Banks

Move people to action with integrity and evidence.

Move people to action with integrity and evidence. Learn the psychology of influence, build cases that persuade decision makers and ask for commitment with confidence. Complete Storytelling for Leaders first.

Syllabus

Module 1: The psychology of influence

▶ Credibility, logic and emotion9 min
📄 Reciprocity and trust6 min
📄 Ethical influence6 min

Module 2: Building the case

📄 Start with their problem7 min
📄 Evidence that persuades7 min
▶ Handling objections10 min

Module 3: Closing

📄 Asking for commitment5 min
📄 Influencing without authority8 min
📄 Persuasive emails and proposals6 min