Virtual events that don't feel virtual

Camera, cadence and interaction keep a remote audience genuinely present. A virtual audience is one click away from their inbox, so you have to earn every minute.

Look at the lens, not the faces. Eye contact on screen means looking at the camera, which feels unnatural at first. A small sticker next to the lens helps.

Change something every five to seven minutes: a poll, a chat question, a breakout, a switch of camera angle. In our Rosebank studio we use two cameras simply so the picture can change when the content does.

And give people a reason to switch their cameras on — a pair exercise, a quick show of hands. Participation is a habit you build in the first ten minutes.